134,000 Apps. How will yours stand out and be found?
Wednesday, February 24th, 2010By the RadioActive Media Team
We believe mobile technology will continue to grow and offer many applications to make our personal lives more productive, streamline business and promote faster b2b communication and data accessibility.
The average iPhone user has 65 apps and spends $80 on average on their apps. The market is eager and hungry and willing to pay. But how will yours stand out?
At RadioActive Media we have had tremendous success in mobile technology early on with our Radio Text Messaging (RTM) campaigns. We drove a campaign for a remote access business app that took it to the Top 10 Paid Apps and Top Grossing Apps List (it remains on the latter today). Our campaigns use radio to reach a large targeted audience enhanced with text messaging to deliver specific offers, videos, and coupons. The text messaging feature also instantly syncs consumers up with locations near them, providing savings from more costly phone routing systems.
Imagine listening to a talk show personality who endorses your app on air and directs their audience to search for your app by texting a simple word like RADIO to a simple short code like 511-511? You can send a link to your site and iTunes. You now have permission to call and text that person again. How cool is that?
Our experience lets us assess the capabilities to build campaigns that achieve a direct response across a wide variety of calls to action from website, to phone or text. All of these methods can be tracked, allowing us to see what works best and to modify creative, placement, or other elements quickly to improve results.
How do users currently go about finding business apps now? There are currently over 134,000 apps available at the iTunes App store in the following major categories:
Business Books Entertainment Education
Finance Games Finance Healthcare & Fitness
Lifestyle Medical Music Navigation
News Photography Productivity Reference
Social Networking Sports Travel Utilities Weather
Productivity is a broad category with some interesting apps such as Chemical Engineering Formulator with over a 100 important formulas and Goal Master is an app for managing and improving your daily habits. Another interesting app is iTranslate billed as a Universal translator for your iPhone.
Business has many useful tools and overlaps with Productivity. Did you know that you can print from and print information stored on your iPhone? Print states you can quickly and easily print without connecting to your computer.
Finance is an ever-growing category. USAA (membership eligibility required) thoroughly embraces mobile technology. For those not familiar with USAA they do not have branches. Branchless banking with their relatively new app USAA Deposit@Mobile allows their members to take a picture of both sides of the check and transmit the images for immediate deposit. How productive is that?
These are just a few of the apps that are making our lives easier and businesses more efficient. Business apps are lagging behind personal apps. It’s time to change that. We can help promote your business app to other businesses and consumers. Text RADIO to 511511 or call Jeff at 800-599-RADIO (7234).
@radioactivemed
