RadioActive Media : Marketing, Promotions and Advertising: Radio, Television, Magazine, Internet.

800-599-RADIO | Text DR Radio to 511-511 | 714-787-0101 International

By the RadioActive Media Team

At RadioActive Media, we see cross promotion as a way of reaching 2x the potential customers when Advertiser A includes Advertiser B in the message and Advertiser B includes Advertiser A in their message.  Yes, it really can be that simple.

Cross promotion campaigns have different definitions and numerous examples.  These campaigns can be quite straightforward such as a point of purchase signage exchange to the more modern version of link exchanges on websites. There does need to be some synergy within the target markets.

Green is a fantastic category to explore the possibilities of cross promotion campaigns. Have you seen the news that Westinghouse has licensed its brand name to Akeena Solar?

“Westinghouse Solar panels will then be marketed and installed by Akeena and its network of installers as well as Lowe’s, the home improvement chain.” – Greentechmedia.com

Solar panel installers already identify the manufacturer(s) they install and many times include logos and/or links on their site for the manufacturers.  As described, this is a one-way promotion:

SOLAR PANEL INSTALLER       SOLAR MANUFACTURER

A true cross promotion would be:

SOLAR PANEL INSTALLER    SOLAR MANUFACTURER

So how would this work?  The solar panel installation company creates a radio campaign that mentions they install the solar manufacturer’s excellent product and could even include a discount, a contest or a longer warranty.  The solar manufacturer creates a radio campaign that mentions the great installation services of the solar panel installation company and includes the discount, contest or longer warranty.

To make it easy for the customer (and create a trackable cross promotion campaign) we suggest adding text messaging to the campaign.  Text SOLAR to ### ### for details.  Text SOLAR to ### ### to receive your discount.

You get the idea and we have ideas in creating cross promotion campaigns.  Contact Jeff Pollak at 800/599-RADIO (7234) or text DR Radio to 511-511 800-559-RADIO (7234) for a free consultation.  Let us help you build your brand to the same kind of success as our other clients.

@radioactivemed

By the RadioActive Media Team

We understand that green companies manufacturing green products are traditionally leaner. While savvy in green manufacturing, they are sometimes not so savvy when it comes to marketing. RadioActive Media understands Green marketing.

“RadioActive went above and beyond to ensure our radio campaign was successful. They are fierce negotiators on behalf of their clients. The daily follow through on campaign status is critical for campaign’s success. We received daily call logs and were able to check the status of every call and make real time decisions. The ROI from the campaigns RadioActive planned proved successful and have been the basis for us moving forward with the continued successful partnership.”

- Marketing Manager: SolarCity

Now IS the time.

“Four out of five people said they were still buying green products and services, even in the midst of the recession, according to a study by Opinion Research Corp.” [Source: State of Green Business 2010]

“Consumers want products that aren’t just greener, but better — that offer some kind of personal benefit, whether they’re cheaper to buy or own, have enhanced features or higher performance, are more convenient, less wasteful, healthier for their families, or simply cool. “[Source: State of Green Business 2010]

We have a wealth of ideas from using Radio Personalities that are known for being Green, to being the Green Leader in your industry and with consumers through Original Sponsored Programming opportunities. Add 24/7 tracking and Radio Text Messaging (RTM) for lead generation with instant reporting and that is best practices.

If you’ve exhausted conventional marketing methods and need a fresh approach, contact RadioActive Media today at 800-559-RADIO for a free 15-minute marketing analysis.