RadioActive Media : Marketing, Promotions and Advertising: Radio, Television, Magazine, Internet.

  800-599-RADIO | Text DR Radio to 511-511 | 714-787-0101 International

By Steve Pollak, RadioActive Media Creative and Media Director

Tick, tock, tick, tock….the clock is winding down on Howard Stern’s contract with Sirius satellite radio. I’m sure Las Vegas has odds on what is going to happen, but we may hear something as early as the next month or so. 

Howard’s five-year $500 million contract with Sirius ends on December 31^st this year. There is a lot of speculation on what will happen at the end of this contract. Will he go month to month with Sirius? Will he replace Simon Cowell on American Idol? Is he going on his own or he is heading back to terrestrial radio?

Throughout his radio career, Howard’s ratings have increased every year. His move to Sirius in 2006 from terrestrial radio was due in part to the FCC coming down on his show and fining the network. Satellite radio doesn’t have the same restrictions as terrestrial radio so it’s more a free reign for Howard. (Follow the court ruling that the FCC indecency rule is unconstitutional at http://j.mp/radiofans.

His fans loyally followed him to Sirius helping them increase subscription numbers as well as advertising revenue. If Howard leaves, will his fans leave also? That seems to be a major question. There is no doubt that some of Howard’s fans will drop Sirius out of loyalty to him and because his two stations are the only ones they listened to. Others used this as an introduction to Sirius and are expanding their listening to more stations and will not drop their subscriptions.

Love him or hate him, Howard is very important to Sirius because he brings in subscribers as well as advertising revenue and he will be missed by them if he doesn’t sign a new contract. He has made a lot of money for Sirius and they will probably do what they can to keep him on board. 

Howard has loyal fans that hang on his every word and we at RadioActive Media understand the power of that loyalty. While the signs seem to show Howard is likely to renew, if he doesn’t the pressure for time on his show will increase rates. 

Howard has endorsed many of our clients with live readings of their ads on his show and he can do the same for you. If you are interested in hearing Howard read your spot, get in touch with Jeff Pollak at 800-559-RADIO (7234) or text DR RADIO to 511-511. 

We’re such hard core believers that we’ve even had Howard do a spot for us! Hear Howard’s recorded spot for RadioActive Media. Howard Stern on RadioActive Media

@radioactivemed

The purpose of the program: to find information about DR programs (and the frequency of any alerts)
Message and data rates may apply
Text STOP to cancel alerts
Text HELP for information
A statement of privacy disclosure

Creative Promotional Packaging Builds Tremendous Value and Gets Great Results

By Steve Pollak

Here’s another case where a radio ad campaign helped build a company so well that it became attractive to interested buyers.

In 1999, TravelWorm.com was the leading reseller of hotel rooms in Las Vegas running ads in the back of the Los Angeles Times’ Vegas travel section. Talk show personalities Howard Stern and Tom Leykis were brought in to voice commercials that were used in a national radio campaign which ran for over 3 years.

As a key sponsor of the Stern Show in Vegas at the Hard Rock Hotel Casino 2 years in a row, a complete promotional package was developed and assembled including on-air appearances, TV, pictures on the set, and logo presence included on microphones. TravelWorm also provided all the airfare for all the guests, talent and crew.

TravelWorm provided a grand prize of a trip for two to Paris for The Ms. Howard Stern Beauty Pageant. Years later, after the Stern show moved to Sirius-XM, the shows have been replayed and can be heard periodically to this day.

The radio ad campaign with a powerful promotion package of tremendous value greater than its cost helped build a brand name, attracting the interest of the likes of Hotels.com, who eventually bought TravelWorm.

@radioactivemed

By the RadioActive Media Team

“Beezid, baby,” starts Howard Stern, as he launches into a glowing presentation of a Beezid commercial live read.

Yesterday Howard Stern did a live read for Beezid during the broadcast of the Mistress Beauty Pageant.  Beezid, an online auction site, provided a 50” TV to give away.

Howard generously gave 2 minutes 13 seconds of live air time to the :60 media purchase with 2-3 plugs in the show that were replayed on a loop all day and into the Best of the Week replays on Friday, Saturday, and Sunday.

The total value of this bonus play is probably $100,000, not to mention the extra unquantifiable value of Howard’s celebrity and a live performance.

Listen to the :60 version here or  at our Facebook Fan Page:  http://j.mp/radiofans.

@radioactivemed