RadioActive Media : Marketing, Promotions and Advertising: Radio, Television, Magazine, Internet.

800-599-RADIO  Text DR Radio to 511-511  714-787-0101 International

 By the RadioActive Media Team

“We help clients become powerhouses” according to Jeff Pollak of RadioActive Media talking to Jamie O’Donnell of Search Engine Strategies at the recent conference in San Francisco.

See the interview on Youtube

Direct response radio using talk radio hosts like Howard Stern and Rush Limbaugh on satellite radio, internet radio like Pandora, and terrestrial radio to track results measures statistics on websites directly attributable to radio campaigns. Radio increases traffic to websites by 52%, says Pollak, citing an example of Stern driving 600 visitors to a site the first day of a campaign.

@radioactivemed

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800-599-RADIO  Text DR Radio to 511-511  714-787-0101 International

By the RadioActive Media Team

The growth of mobile phones is driving the exponential growth of Internet Radio: audience, revenues and investment. 

Audience 

70 million listen to Internet Radio/month. These 300 million hours of ad-supported streaming are headed to top 400 million hours by 2012.

 45% of smartphone users have listened to streaming music. 1 in 4 online listeners is interested in using devices in the car (Source: Arbitron and Edison Research).

Revenues 

The audience growth is driving revenues, projected to be over $351 million in 2011 and soaring to an estimated $1.640 billion by 2020. 

Investments

These projections for audience and revenues entice investments and acquisitions:

Pandora, Livio Radio, RadioTime, Targetspot, Goom Radio, Slacker, Guvera, Jelli Radio, Last.fm, SpacialAudio, Andomedia, Stream the World and beyond (Source: Audio4Cast). 

Explore your direct response radio marketing and mobile marketing options in Internet, satellite and terrestrial radio with Jeff Pollak at RadioActive Media at 800-559-RADIO (7234) or text DR Radio to 511-511.

@radioactivemed

The purpose of the program: to find information about DR programs (and the frequency of any alerts)
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Text STOP to cancel alerts
Text HELP for information
A statement of privacy disclosure

By The RadioActive Media Team

The term “Internet Radio” has most likely been shortened from “streaming radio content over the Internet”.  Certainly, there are some Internet-only radio “stations”, in fact at one site they list 242.  That may sound like a lot, however there are almost 14,000 true radio stations in the U.S.  (more…)