RadioActive Media : Marketing, Promotions and Advertising: Radio, Television, Magazine, Internet.

800-599-RADIO | Text DR Radio to 511-511 | 714-787-0101 International

By the RadioActive Media Team

The right promotion will impress an advertiser’s audience, increase visibility, connecting it by association with stations, concerts, contests, or other events. At RadioActive Media we are adamant that a promotional campaign deliver 3-4 times the media investment. A client spending $100,000 to participate in a media event should expect a great return, around $300-400,000, on that commitment. It takes experts to evaluate and negotiate packages of tremendous value.

The team at RadioActive Media participates in creating packages in concert with radio stations. They look at events and contests for possibilities. Often canned station packages won’t provide enough value, aren’t appropriate or creative enough to explore all the potential added value.

If a station has a booth at an event, how can leads be generated for the advertiser? Can brochures be given out at the booth? Can visitors sign up for giveaways, expressing their level of interest for the product/service?

If there’s a concert, how about on-screen exposure and sponsor messages at intervals?

Obviously every client and opportunity has to be carefully matched and their entire program developed and planned extensively. With that said, let’s go ahead and look at many of the options for campaign inclusion.

While the rules for sweepstakes have caused stations to be leery of collecting audience information to pass through to advertisers, it’s absolutely possible and easy to encourage visitors to receive discounts, coupons, prizes or other benefits when they go to either the station or advertiser website and give permission (opt-in) for additional messages.

Stations can do emailings to their own subscribers, or promote on their Fan Pages. Advertisers should expect promos for participating as sponsors in contests. Speaking of social media, there are a myriad of opportunities for expansion of exposure in promotion on Twitter, Flickr, YouTube, to name a few.

When stations use other media like print or TV, they can feature sponsors. Many times they’ll have spots voiced by talent at no additional charge. Inclusion in press releases and mentions in appearances by promotion teams are more great examples of stretching value. “Bumpers” or audio messages going into commercial, news and other station breaks kick the impression level up another notch.

New opportunities are expanding. Stations have iPhone apps. Sirius XM provides offer codes to pad displays. Radio ads have calls-to-action that ask consumers to text message which can generate text, audio, video responses and coupons. Driving traffic to websites is just the beginning of what’s possible.

To learn more about how radio promotional campaigns can be developed into spectacular successes for consumers and advertisers alike, reach out to Jeff Pollak at 800-559-RADIO (7234), text DR RADIO to 511-511.

@radioactivemed

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800-599-RADIO | Text DR Radio to 511-511 | 714-787-0101 International

By the RadioActive Media Team

School’s out and vacations are being planned. There are all kinds of resources to gain information about tourism destinations. How are you getting that information out to the right people? Are you using text messaging, iPhone apps, the internet, any advertising? Or do you even know where to start? There are many options for placing your advertising dollars and in this economy you can’t afford to make a mistake. If you aren’t keeping up with all the latest changes, it can be confusing and difficult to decide what to do.

We at RadioActive Media can guide you in the right direction crafting a combination of creative and a media plan that will get the results you want. We know how to reach your target audience.

A lot of vacationers rely on word of mouth from a friend to offer suggestions on travel destinations. And what better friend to give you some good travel advice than the person you listen to on the radio and trust completely. We know how to reach that trusted friend on the radio and get your destination noticed.

Text messaging has become commonplace these days and iPhone apps abound. RadioActive Media combines text messaging with an iPhone app to create radio text messaging that can bring more attention to your specific travel destination where you can promote special offers, hours of operation, previews, current events – anything that you want travelers to know. Your response is almost instantaneous. Because we are able to see results immediately, RadioActive Media has the ability to tweak whatever needs to be tweaked to keep your results coming.

Your city, state, region, museum, theme park all want to be on the top of vacationer’s destination list. Contact Jeff Pollak at 800/599-RADIO (7234) or text DR Radio at 511-511 for a free consultation to discuss your best strategy.

@radioactivemed

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by RadioActive Media Team

iPhone App Enters Top 10 Paid Apps and Top Grossing Apps

Case Study:

At a time when the average cost of a paid app is $1.56, a RadioActive Media client offering a remote access app successfully launched the first advertising campaign for a paid app at $29.95. Compared to other apps, the price might seem high. That didn’t slow down the results. During the campaign, our client hit the Top 10 Paid Apps.  Currently, they remain in the Top Grossing Apps.

The process starts with direct response radio commercials that tell consumers that they can learn more and sign up for this service by texting “iPhone” to 511-511. They receive a message with a video presentation by the service and a link to purchase it at the iTunes App Store.

Big Bonus #1:

Combining the mobility of radio with that of cell phones, the campaign also drove traffic for consumers to sign up for free services for their PCs or Macs as well as other services.

Big Bonus #2:

Giving the advertiser the ability to gain and retain opted-in consumers for sales teams to call back and continue to message these consumers.

The growth of mobile marketing and the excitement of apps for iPhone and an ever-expanding array of devices are tremendous. The marketplace for iPhone apps includes 134,000 apps (at this moment) that have enjoyed 3 billion downloads. The average expenditure on apps is $80 and the average number of apps on phones is 65.

Stratospheric Potential:

With 34.3 million iPhones sold globally, cell phone US penetration is 89%, and the response rate to text messaging over 90%, the skyward trend seems limitless. Certainly, the broadcast nature of radio to hit a wide audience coupled with the direct interaction from consumers clinches speedy results.

The reporting of those results is instantaneous and available 24/7. Data collection includes radio station air times and programming with user phone numbers, and number of occurrences. New capabilities keep expanding. Advertisers can offer couponing, gift rewards programs, audio and video creative. In the future advertisers will be able to drive customers to retail locations based on where the cell phone is located at the time of inquiry. The capability to provide great customer service with timely information based on a consumer’s location increases the possibility for a visit by the consumer.

If a mobile marketing program is something you’d like to explore, call Jeff Pollak at 800-559-RADIO (7234) to brainstorm the options that are best for you.

@radioactivemed

The purpose of the program: to find information about DR programs (and the frequency of any alerts)
Message and data rates may apply
Text STOP to cancel alerts
Text HELP for information
A statement of privacy disclosure