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	<title>RadioActive Media &#187; long-form advertising</title>
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		<title>Finding the Right Radio Station for Your Product – Common Mistake #2</title>
		<link>http://www.radioactivemedia.net/finding-the-right-radio-station-for-your-product-%e2%80%93-common-mistake-2</link>
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		<pubDate>Tue, 09 Feb 2010 16:17:09 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Expert Advice and Case Studies]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Sponsored Radio Programming]]></category>
		<category><![CDATA[buying habits]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[direct response]]></category>
		<category><![CDATA[long-form advertising]]></category>
		<category><![CDATA[Media Audit]]></category>
		<category><![CDATA[psychographics]]></category>
		<category><![CDATA[Scarborough]]></category>
		<category><![CDATA[short form advertising]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=888</guid>
		<description><![CDATA[It seems like every advertiser is interested in one of two demographics. Your focus needs to more on the psychographics of the individual station.]]></description>
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		<title>Give It Enough Time: Make a Commitment to Your DR Radio Campaign – Common Mistake #1</title>
		<link>http://www.radioactivemedia.net/give-it-enough-time-make-a-commitment-to-your-dr-radio-campaign-%e2%80%93-common-mistake-1</link>
		<comments>http://www.radioactivemedia.net/give-it-enough-time-make-a-commitment-to-your-dr-radio-campaign-%e2%80%93-common-mistake-1#comments</comments>
		<pubDate>Fri, 05 Feb 2010 21:44:30 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Expert Advice and Case Studies]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Long-Form Advertising]]></category>
		<category><![CDATA[Sponsored Radio Programming]]></category>
		<category><![CDATA[advertising campaign]]></category>
		<category><![CDATA[advertising schedule]]></category>
		<category><![CDATA[campaign length]]></category>
		<category><![CDATA[direct response]]></category>
		<category><![CDATA[long-form advertising]]></category>
		<category><![CDATA[short form advertising]]></category>

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		<description><![CDATA[We live in an age of instant gratification. We are impatient for results, but if you want your target audience to take action, plan on a minimum of a 13 week schedule.]]></description>
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		<title>The 5 Benefits of Long-Form Original Radio Sponsored Programming</title>
		<link>http://www.radioactivemedia.net/the-5-benefits-of-long-form-original-radio-sponsored-programming</link>
		<comments>http://www.radioactivemedia.net/the-5-benefits-of-long-form-original-radio-sponsored-programming#comments</comments>
		<pubDate>Fri, 29 Jan 2010 00:06:12 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Long-Form Advertising]]></category>
		<category><![CDATA[Sponsored Radio Programming]]></category>
		<category><![CDATA[direct response advertising]]></category>
		<category><![CDATA[Expedia]]></category>
		<category><![CDATA[long creative format]]></category>
		<category><![CDATA[long-form advertising]]></category>
		<category><![CDATA[measurable response]]></category>
		<category><![CDATA[radio sponsored programming]]></category>
		<category><![CDATA[rollout]]></category>
		<category><![CDATA[testing]]></category>

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		<description><![CDATA[Imagine listening to an expert whose topic intrigues you for an hour on the radio. They earn your respect for their knowledge and opinions. Sponsors enjoy associating with the host and the 5 benefits of long-form original radio sponsored programs.]]></description>
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