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	<title>RadioActive Media &#187; mobile radio advertising</title>
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		<title>The Powerful Combination of DR Radio and Text Messaging</title>
		<link>http://www.radioactivemedia.net/the-powerful-combination-of-dr-radio-and-text-messaging</link>
		<comments>http://www.radioactivemedia.net/the-powerful-combination-of-dr-radio-and-text-messaging#comments</comments>
		<pubDate>Mon, 10 May 2010 13:00:51 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Mobile Media]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Long-Form Advertising]]></category>
		<category><![CDATA[Radio Text Messaging]]></category>
		<category><![CDATA[Sponsored Radio Programming]]></category>
		<category><![CDATA[mobile radio advertising]]></category>
		<category><![CDATA[Response Expo]]></category>
		<category><![CDATA[Response Magazine]]></category>

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		<description><![CDATA[The power of joining two mobile media methods together to get traditional and instant direct response measurement for analysis and campaign refinement makes radio with text messaging a perfect pairing.]]></description>
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		<slash:comments>6</slash:comments>
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		<title>Digital Radio – What it means to Listeners and to Advertisers</title>
		<link>http://www.radioactivemedia.net/digital-radio-means-to-listeners-advertisers</link>
		<comments>http://www.radioactivemedia.net/digital-radio-means-to-listeners-advertisers#comments</comments>
		<pubDate>Wed, 13 Jan 2010 19:42:17 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Text Messaging]]></category>
		<category><![CDATA[HD radio]]></category>
		<category><![CDATA[mobile radio advertising]]></category>
		<category><![CDATA[radio]]></category>
		<category><![CDATA[radio direct marketing]]></category>
		<category><![CDATA[Radio Personalities]]></category>
		<category><![CDATA[satellite programming]]></category>
		<category><![CDATA[satellite radio]]></category>

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		<description><![CDATA[There has been much written about digital radio from technological and political points of view.  I am concerned with two groups; the listeners of radio and radio advertisers.]]></description>
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