How to Provide Your Customers Location Information When and Where They Want It – For Less
Thursday, March 25th, 2010By the RadioActive Media Team
Technology is constantly changing. It’s critical to our clients that we provide complete management of all the elements of great direct response radio campaign. It is our responsibility to be the best guide by presenting a wide variety of choices to get the desired reaction from the audience while delivering at the lowest possible price.
Our tip for the day is to encourage testing of text messaging services to customers for greatest connection and the best pricing. When a consumer is looking for information about your products/services, they are often on the move. More and more consumers are relying on their phones for information.
Look into using a text messaging service when you want to provide store location information to customers. This works for any company with many franchisees and multiple locations. Imagine your customer being told to text “Quiznos” to 511-511. Then they would receive a phone message with a coupon and the location closest to them.
1. Be Able to Provide Information to your Customers when they use their Cell Phones
We depend on our cell phones for instant information and constant access. The big roadblock is that a phone routing service is not allowed to handle cell phone numbers! This obviously reduces your capability in REACHING and INTERACTING with your customers.
2. Give your Customers your Closest Location to Where They Are Right Now
With texting, customers can receive information with specific locations THAT ARE NEAREST to where they are currently using their cell phone based on their area code or (soon) geo-location.
3. And Last, But Not Least: Do It All for Less.
For example, a phone service may charge $500 in set up charges, plus $500/mo. for 1000 minutes of call time. A text message service may charge $350/month and include 1000 text messages.
Yes, technology is constantly changing. At RadioActive Media, we make every effort to stay on top of all the moving parts that make direct response radio campaigns great. We get involved in cutting edge, creative uses of technology that get our clients better, quicker, more accurate readings so that we can constantly improve their results. If that’s the kind of radio ad agency you’d like to do business with, please give us a call. Jeff Pollak can be reached at 800-559-RADIO (7234). Want to try text messaging – text RADIO to 511-511 and you will receive a call back.
@radioactivemed
