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		<title>Radio Promotions Worth 3 Times their Weight in Gold</title>
		<link>http://www.radioactivemedia.net/radio-promotions-worth-3-times-their-weight-in-gold</link>
		<comments>http://www.radioactivemedia.net/radio-promotions-worth-3-times-their-weight-in-gold#comments</comments>
		<pubDate>Wed, 30 Jun 2010 15:00:21 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Expert Advice and Case Studies]]></category>
		<category><![CDATA[Mobile Media]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Personalities]]></category>
		<category><![CDATA[Radio Text Messaging]]></category>
		<category><![CDATA[iPhone apps]]></category>
		<category><![CDATA[print and TV campaigns]]></category>
		<category><![CDATA[radio promotions]]></category>
		<category><![CDATA[RadioActive Media]]></category>
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		<description><![CDATA[Promotional campaigns should deliver a 3-4 multiple in value. A client spending $100,000 to participate in a media event should expect a great return on their investment. It takes experts to evaluate and negotiate packages of tremendous value.]]></description>
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