RadioActive Media : Marketing, Promotions and Advertising: Radio, Television, Magazine, Internet.

800-599-RADIO | Text RADIO to 511-511 | 714-787-0101 International

By the RadioActive Media Team

RadioActive Media is making it more affordable than ever to take advantage of Direct Response Radio advertising.  With every 8 week schedule of $8,000 per week or more, the first creative production spot is Free. ($2,500.00 value).

RadioActive Media is offering this promotion because we know our campaign spots work. We test the campaign first to keep initial costs down, we then tweak the spot to give it the ultimate result a ROI.  Successful radio campaigns start with great creative.

Creative is not the place to reduce your costs.  We want our clients to have the best reach and frequency available. RadioActive Media knows it, and now will help your company with the costs of creating a compelling spot.

Read our blog entitled “Crafting your Call-to-Action for Direct Response Radio” for ideas on how to make your company and message stand out.

An 8 week schedule of $8,000 per week or more means FREE creative spot production, worth up to $2,500.00. The above is a great example of a Call-To-Action. This is a limited time offer and may end at any time, so call now!

For great ways to create a call-to-action and radio campaign with results, consult Jeff Pollak at RadioActive Media at 800-559-RADIO (7234) or text  RADIO to 511-511.

@radioactivemed

By the RadioActive Media Team

What are some of your favorite radio commercials?  Did listening to the radio ad make you nostalgic, tap you foot, sing along, or hungry?  All of these things at some time or another? That is why at RadioActive Media we are passionate about radio advertising.  We don’t rely on pictures to convey a message, we believe in engaging the listener.

Changing the copy keeps the message fresh and several versions will appeal to different people.  Different radio personalities also appeal to their own audiences and by using more than one personality you can extend your reach.

The message itself should be a call to action, meaning you would like your listener to do something.  The copy at this point needs to be straightforward and easy for the listener to remember, as they may be mobile.  Phone numbers such as 800-559 RADIO are more memorable.  Simple and easy to remember website addresses will yield better results.  The newest innovation is text messaging. As an example: “Text now for a sandwich coupon from Quiznos. Text BARCODE to 511-511.  Your listener immediately receives a text back with a Quiznos coupon with contact information.

So that ad made us hungry and we’re going to get great sandwiches and save money.  Let us help you create engaging and call to action copy for your next radio campaign.

More articles in this series:

Give It Enough Time: Make a Commitment to Your DR Radio Campaign – Common Mistake #1

Finding the Right Radio Station for Your Product – Common Mistake #2

Creating Enough Frequency – Common Mistake #3

Tracking Results of your Radio Direct Response Campaign and Making Changes – Common Mistake #5

@radioactivemed