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	<title>RadioActive Media &#187; Radio Personalities</title>
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	<description>Marketing, Promotions and Advertising: Radio, Television, Magazine, Internet.</description>
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		<title>Radio Personalities Impact Advertising Campaigns</title>
		<link>http://www.radioactivemedia.net/radio-personalities-impact-advertising-campaigns</link>
		<comments>http://www.radioactivemedia.net/radio-personalities-impact-advertising-campaigns#comments</comments>
		<pubDate>Fri, 10 Sep 2010 15:00:29 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Radio Personalities]]></category>
		<category><![CDATA[Satellite Radio]]></category>
		<category><![CDATA[Sponsored Radio Programming]]></category>
		<category><![CDATA[conservative talk]]></category>
		<category><![CDATA[finance talk]]></category>
		<category><![CDATA[hot talk]]></category>
		<category><![CDATA[sports talk]]></category>
		<category><![CDATA[urban talk]]></category>
		<category><![CDATA[youth talk]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=1915</guid>
		<description><![CDATA[Radio personalities make an impact on advertising campaigns.  Imagine a well-recognized and well-respected voice talking about your company]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Frequency – Should it be Measured by Mathematical Formulas or Behavior?</title>
		<link>http://www.radioactivemedia.net/frequency-%e2%80%93-should-it-be-measured-by-mathematical-formulas-or-behavior</link>
		<comments>http://www.radioactivemedia.net/frequency-%e2%80%93-should-it-be-measured-by-mathematical-formulas-or-behavior#comments</comments>
		<pubDate>Thu, 29 Apr 2010 18:00:49 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Expert Advice and Case Studies]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Content]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Personalities]]></category>
		<category><![CDATA[Radio Text Messaging]]></category>
		<category><![CDATA[Satellite Radio]]></category>
		<category><![CDATA[Sponsored Radio Programming]]></category>
		<category><![CDATA[cross media campaigns]]></category>
		<category><![CDATA[frequency formula]]></category>
		<category><![CDATA[gross rating points]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[media planning]]></category>
		<category><![CDATA[Mobile Media]]></category>
		<category><![CDATA[performance advertising]]></category>
		<category><![CDATA[radio ad campaign]]></category>
		<category><![CDATA[reach and frequency]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[solar advertising]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=1133</guid>
		<description><![CDATA[At RadioActive Media, our goal to constantly improve tracked results for clients’ radio ad campaigns replaces planning formulas once a campaign starts. Mathematical formulas help in starting the campaign planning process and as a measurement tool.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Advertisers Beware &#8211;  Advertising Messages Considered  Misleading</title>
		<link>http://www.radioactivemedia.net/advertisers-beware-advertising-messages-considered-misleading</link>
		<comments>http://www.radioactivemedia.net/advertisers-beware-advertising-messages-considered-misleading#comments</comments>
		<pubDate>Tue, 13 Apr 2010 12:24:57 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Expert Advice and Case Studies]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Personalities]]></category>
		<category><![CDATA[: fraudulent advertising]]></category>
		<category><![CDATA[Better Business Bureau]]></category>
		<category><![CDATA[endorsements]]></category>
		<category><![CDATA[FTC]]></category>
		<category><![CDATA[NAD]]></category>
		<category><![CDATA[National Advertising Division]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=1086</guid>
		<description><![CDATA[Advertisers should ask themselves several questions about their messages to make sure their advertising is not fraudulent.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Radio Personalities – Loyalty Creates Results</title>
		<link>http://www.radioactivemedia.net/radio-personalities-%e2%80%93-loyalty-creates-results</link>
		<comments>http://www.radioactivemedia.net/radio-personalities-%e2%80%93-loyalty-creates-results#comments</comments>
		<pubDate>Tue, 09 Mar 2010 22:02:19 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Long-Form Advertising]]></category>
		<category><![CDATA[Radio Personalities]]></category>
		<category><![CDATA[Satellite Radio]]></category>
		<category><![CDATA[Sponsored Radio Programming]]></category>
		<category><![CDATA[howard stern advertising]]></category>
		<category><![CDATA[news talk radio personalities]]></category>
		<category><![CDATA[Oprah advertising]]></category>
		<category><![CDATA[radio sports personalities]]></category>
		<category><![CDATA[satellite radio personalities]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=971</guid>
		<description><![CDATA[At RadioActive Media, we know how to match your consumers with the right radio personalities/programs to create awareness and build loyalty to your company and products.  ]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Today’s Impact of Radio Consolidation</title>
		<link>http://www.radioactivemedia.net/today%e2%80%99s-impact-of-radio-consolidation</link>
		<comments>http://www.radioactivemedia.net/today%e2%80%99s-impact-of-radio-consolidation#comments</comments>
		<pubDate>Tue, 02 Feb 2010 13:50:01 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Content]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Long-Form Advertising]]></category>
		<category><![CDATA[Radio Text Messaging]]></category>
		<category><![CDATA[Satellite Radio]]></category>
		<category><![CDATA[Sponsored Radio Programming]]></category>
		<category><![CDATA[advertising ROI]]></category>
		<category><![CDATA[Arbitron PPM]]></category>
		<category><![CDATA[radio]]></category>
		<category><![CDATA[Radio consolidation]]></category>
		<category><![CDATA[Radio Personalities]]></category>
		<category><![CDATA[radio sponsored programming]]></category>
		<category><![CDATA[radio stations]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=851</guid>
		<description><![CDATA[With consolidation, the music has become much more ‘generic.’  The beauty of radio has always been its innovation and ability to do something unique. It is still possible you just have to know where to look and what to ask for. ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>No Matter How it is Delivered, Radio is All About Content</title>
		<link>http://www.radioactivemedia.net/no-matter-how-it-is-delivered-radio-is-all-about-content</link>
		<comments>http://www.radioactivemedia.net/no-matter-how-it-is-delivered-radio-is-all-about-content#comments</comments>
		<pubDate>Wed, 27 Jan 2010 22:32:06 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Content]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Text Messaging]]></category>
		<category><![CDATA[Satellite Radio]]></category>
		<category><![CDATA[advertising ROI]]></category>
		<category><![CDATA[AOL Music]]></category>
		<category><![CDATA[Internet radio]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[MLB.com]]></category>
		<category><![CDATA[radio]]></category>
		<category><![CDATA[Radio Personalities]]></category>
		<category><![CDATA[radio sponsored programming]]></category>
		<category><![CDATA[radio stations]]></category>
		<category><![CDATA[streaming media]]></category>
		<category><![CDATA[streaming radio]]></category>
		<category><![CDATA[Yahoo! Music]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=835</guid>
		<description><![CDATA[The term “Internet Radio” has most likely been shortened from “streaming radio content over the Internet”.  The Internet is helping people listen to their favorite station, program or sporting event through streaming content. ]]></description>
		<wfw:commentRss>http://www.radioactivemedia.net/no-matter-how-it-is-delivered-radio-is-all-about-content/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Digital Radio – What it means to Listeners and to Advertisers</title>
		<link>http://www.radioactivemedia.net/digital-radio-means-to-listeners-advertisers</link>
		<comments>http://www.radioactivemedia.net/digital-radio-means-to-listeners-advertisers#comments</comments>
		<pubDate>Wed, 13 Jan 2010 19:42:17 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Text Messaging]]></category>
		<category><![CDATA[HD radio]]></category>
		<category><![CDATA[mobile radio advertising]]></category>
		<category><![CDATA[radio]]></category>
		<category><![CDATA[radio direct marketing]]></category>
		<category><![CDATA[Radio Personalities]]></category>
		<category><![CDATA[satellite programming]]></category>
		<category><![CDATA[satellite radio]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=777</guid>
		<description><![CDATA[There has been much written about digital radio from technological and political points of view.  I am concerned with two groups; the listeners of radio and radio advertisers.]]></description>
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		<slash:comments>0</slash:comments>
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