RadioActive Media : Marketing, Promotions and Advertising: Radio, Television, Magazine, Internet.

By the RadioActive Media Team

RadioActive Media knows listeners. Listeners listen for a reason – they feel CONNECTED to their favorite radio personality.  They listen to what they have to say about life, politics, food, family, health and they laugh and rant and cry. They become engaged by calling in and sharing with the rest of the audience about issues that are important – to them.

We use our relationships and expertise with the nation’s hottest radio personalities and programs to give our clients special access into the inner circles of the industry.

Howard Stern

Love him or not so much, he is on point and in demand. Howard has scored guests such as: Chris Rock, Paul McCartney, AC/DC, Jamie Foxx, Benecio del Toro, Tracy Morgan, 50 Cent, Paul Giamatti, Robert Duvall, Seth Rogan, and Jimmy Fallon. Howard has two channels on Sirius, Howard 100 and Howard 101.

Oprah

Continuing her style and providing thoughtful and thought provoking programs covering health related issues with Dr. Mehmet Oz, social issues with Dr. Maya Angelou and current events and cultural trends with Gayle King.  Laura Berman’s show addresses couples and their lives and relationships and Derrick Ashong brings  politics, pop-culture, social media, music and the arts to his listeners.

Sports

Too many to cover, here are just a few on NFL Radio:  John Madden, Shannon Sharpe, Marty Schottenheimer and Peter King. All major sports and then some are available.

News/Talk

A wealth of talent appealing to all segments of the population and political views.  Anderson Cooper, Nancy Grace, Bill O’Reilly, Rush Limbaugh, Alex Bennett, Alan Colmes, Bill Bennett and Stephanie Miller.  Greta Van Susteren, Glenn Beck, Geraldo Rivera, Larry King, Sanjay Gupta and Wolf Blitzer.

These are household names with a loyal following.

There is a reason why so many stars, companies and major news sources are part of Satellite Radio. Don’t forget that Satellite Radio takes a financial commitment from the listener and that takes real loyalty.

At RadioActive Media, we know how to match your consumers with the right radio personalities/programs to create awareness and build loyalty to your company and products.

@radioactivemed

By the RadioActive Media Team

From an ad agency president: “With consolidation, the music has become much more ‘generic.’ Less local bands, less local flavor, much more corporate.”  This agency had a promotional idea for one of their clients & the attorney for one of the larger station group owners said NO. In this top 20 market, out of the 30 or so commercial stations approximately 22 stations are owned across 5 station groups.  If you have an idea and it is rejected, consolidation doesn’t leave you a lot of places to go, or does it?

Interestingly enough, customer service and pricing has not been an issue; most likely due to the economy.  Even with aggressive sales technique to try and get on every buy, limitations are an everyday challenge when your client wants something different or unique.  Another issue is with the ‘generic’ music and the new ratings system (Arbitron PPM) the ratings are so similar (compressed) that it makes it difficult to stand out from the crowd.

The beauty of radio has always been its innovation and ability to do something unique. It is still possible, you just have to know what to ask for and where to look.

Have you heard about Original Sponsored Programming? What about using some of the top radio personalities to promote your client or product?  Listen to Howard Stern promote us!

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

He can do the same for your client.  Howard not your cup of tea?  We can match you with any of the hundreds radio personalities to stand out from the crowd and be unique.

Original Sponsored Programming allows you to showcase your product to a well-defined target audience.  Original Sponsored Programming can be crafted in such a way as to lend total creditability to the sponsor’s message.

Want something even more innovative?  Radio Text Messaging is about as new as it gets. We have had excellent success in combining radio advertising with radio text messaging in a campaign that thoroughly engages the audience to action.  Best yet, measurable and tangible results to maximize ROI.

Let us put the fun and innovation back into your media campaigns. Radio is everywhere and so can your message.

@radioactivemed

By The RadioActive Media Team

The term “Internet Radio” has most likely been shortened from “streaming radio content over the Internet”.  Certainly, there are some Internet-only radio “stations”, in fact at one site they list 242.  That may sound like a lot, however there are almost 14,000 true radio stations in the U.S.  (more…)