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	<title>RadioActive Media &#187; radio sponsored programming</title>
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		<title>Today’s Impact of Radio Consolidation</title>
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		<comments>http://www.radioactivemedia.net/today%e2%80%99s-impact-of-radio-consolidation#comments</comments>
		<pubDate>Tue, 02 Feb 2010 13:50:01 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Content]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Long-Form Advertising]]></category>
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		<description><![CDATA[With consolidation, the music has become much more ‘generic.’  The beauty of radio has always been its innovation and ability to do something unique. It is still possible you just have to know where to look and what to ask for. ]]></description>
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		<title>The 5 Benefits of Long-Form Original Radio Sponsored Programming</title>
		<link>http://www.radioactivemedia.net/the-5-benefits-of-long-form-original-radio-sponsored-programming</link>
		<comments>http://www.radioactivemedia.net/the-5-benefits-of-long-form-original-radio-sponsored-programming#comments</comments>
		<pubDate>Fri, 29 Jan 2010 00:06:12 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
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		<category><![CDATA[long creative format]]></category>
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		<category><![CDATA[measurable response]]></category>
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		<category><![CDATA[rollout]]></category>
		<category><![CDATA[testing]]></category>

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		<description><![CDATA[Imagine listening to an expert whose topic intrigues you for an hour on the radio. They earn your respect for their knowledge and opinions. Sponsors enjoy associating with the host and the 5 benefits of long-form original radio sponsored programs.]]></description>
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		<title>No Matter How it is Delivered, Radio is All About Content</title>
		<link>http://www.radioactivemedia.net/no-matter-how-it-is-delivered-radio-is-all-about-content</link>
		<comments>http://www.radioactivemedia.net/no-matter-how-it-is-delivered-radio-is-all-about-content#comments</comments>
		<pubDate>Wed, 27 Jan 2010 22:32:06 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Content]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Text Messaging]]></category>
		<category><![CDATA[Satellite Radio]]></category>
		<category><![CDATA[advertising ROI]]></category>
		<category><![CDATA[AOL Music]]></category>
		<category><![CDATA[Internet radio]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[MLB.com]]></category>
		<category><![CDATA[radio]]></category>
		<category><![CDATA[Radio Personalities]]></category>
		<category><![CDATA[radio sponsored programming]]></category>
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		<category><![CDATA[streaming media]]></category>
		<category><![CDATA[streaming radio]]></category>
		<category><![CDATA[Yahoo! Music]]></category>

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		<description><![CDATA[The term “Internet Radio” has most likely been shortened from “streaming radio content over the Internet”.  The Internet is helping people listen to their favorite station, program or sporting event through streaming content. ]]></description>
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