RadioActive Media : Marketing, Promotions and Advertising: Radio, Television, Magazine, Internet.

800-599-RADIO  Text DR Radio to 511-511  714-787-0101 International

 By the RadioActive Media Team

“We help clients become powerhouses” according to Jeff Pollak of RadioActive Media talking to Jamie O’Donnell of Search Engine Strategies at the recent conference in San Francisco.

See the interview on Youtube

Direct response radio using talk radio hosts like Howard Stern and Rush Limbaugh on satellite radio, internet radio like Pandora, and terrestrial radio to track results measures statistics on websites directly attributable to radio campaigns. Radio increases traffic to websites by 52%, says Pollak, citing an example of Stern driving 600 visitors to a site the first day of a campaign.

@radioactivemed

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800-599-RADIO  Text DR Radio to 511-511  714-787-0101 International

By the RadioActive Media Team

RadioActive Media was the only exhibitor at SES SF 2010 demonstrating to marketing professionals the power of radio partnered with search. You might have seen us quoting RAB research citing radio’s ability to increase browsing by 52% while being four times more cost-effectively than any other medium. We may be in a unique position as marketers having constructed highly successful campaigns across radio, online and mobile for some time now. It was gratifying to hear speakers at SES agreeing with us that the future is in performance-marketing, conversion, and coordination across channels.

In Search: Where to Next, Marc Poirier, Co-Founder and CMO of Acquisio, expressed his belief that the marketer’s job will become performance marketing that includes social media and video across all channels from online to mobile and beyond. We couldn’t agree more. 

This speaks to the reason RadioActive Media chose to participate and exhibit at the SES SF show: no medium can operate in a silo anymore. Our team has realized that for years, developing campaigns that sync and track leads with response mechanisms from radio to websites, call centers, and smart phones. All of these are performance-based advertising. 

We asked the Search Engine Strategies Conference & Expo group in LinkedIn how long it takes SEO to kick a site to Page One. As you might imagine, the answers varied, but the conversation was very active. Clearly there are a lot of smart people thinking very hard about the quickest way to get the best long-term success in search results. 

We know for a fact direct response radio drives mobile users to text replies that take companies like our clients to the Top Grossing and Top Paid Apps lists. Read detail in our Case Studies.

Keynote speaker Jeffrey Hayzlett, former Kodak CMO, says we marketers need to “Engage, educate, excite and evangelize.” Tackling this challenge takes the power of multi-media, inextricably working in concert. 

He also suggests marketers get a personality and have fun. We were glad to do it at our booth at SES SF by playing Guitar Hero with our visitors and giving away Carnival Cruise certificates and a Sirius XM radio. Check out our Facebook Fan Page for more pictures from the convention as well as several on-air appearances like Howard Stern for clients like Beezid and Massage Envy. 

We say we engaged, educated, excited and evangelized while having a good time.

@radioactivemed

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800-599-RADIO | Text DR Radio to 511-511 | 714-787-0101 International

By the RadioActive Media Team 

No medium is an island. Not any more anyway. RadioActive Media will be at the Search Engine Strategies Show (SES) in San Francisco to make just that point. Specialists in direct response radio, the RadioActive Media team members are pros who work to drive traffic with performance values to websites, smart phones and call centers. 

Radio advertising enhances Internet browsing by 52% according to a study by the Radio Advertising Bureau, so it’s a great way to get in front of a mass audience that can be targeted and push large volumes of visitors to take any of a number of actions: to text a message in order to get a coupon or discount, to make a call, to find a store location or website and more. The only limitation is your imagination. Technology continues to offer new opportunities all the time. We thrive on being the cutting-edge pros who provide strategies right through to the tactical details of implementation.

SES sessions on search optimization and social media speak to the marketer looking to stretch a dollar. Radio has proven to be 4 times more cost effective than any other media when it comes to browsing. Our core business model is to craft campaigns with testing strategies with a low cost of entry and quick and easy scalability. Benchmarking test results after a 1-2 week test keeps the cost per lead or per order successfully in check week to week for the life of the program. Results measurement is tracked down to the time a spot ran or a text message was received, accounting for every media dollar. 

We’re proud of the many opportunities we can combine to make the most of radio ad dollars:

Remnant Advertising Saves You Money

Advertising Budget Challenged? Co-op Dollars Could be the Answer

Radio Promotions Worth 3 Times their Cost

Per Inquiry Advertising

Cross Promotion Campaigns – Everybody Wins 

Our Case Studies will show you how our clients use radio in concert with mobile marketing to drive traffic to websites and reduce cost-per-leads by 75%. Our campaign for a well-known remote data storage company’s iPhone app hit the Top Grossing and Top Paid Apps lists. 

Attendees who stop by Booth #212 will mix business and pleasure by playing Guitar Hero and entering to win a Carnival cruise and any of a number of prizes like radio memorabilia. Hope to see you there!

During the SES show check the Twitter hashtag #SESSF, our Twitter (@radioactivemed) or our Facebook Fan Page (http://j.mp/radiofans) for news, photos, and contest winners. 

Call 800-559-RADIO (7234) and ask for Jeff Pollak for a free consultation to brainstorm opportunities that might help your company. Be sure to ask how you can get free creative in our special offer. 

Come by, introduce yourself and get your game on! Thanks to Search Engine Watch (@sewatch) and ClickZ’s (@clickz) Connected Marketing Week for putting these great events together. We’re delighted for the opportunity to be a sponsor. We’ll see you there. If you can’t stop by, text SEARCH to 511-511 to get in touch.

@radioactivemed

The purpose of the program: to find information about DR programs (and the frequency of any alerts)
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