Remnant Advertising Saves You Money
Thursday, April 22nd, 2010
800-599-RADIO | Text DR Radio to 511-511 | 714-787-0101 International |
By the RadioActive Media Team
Airlines offer different rates based on supply and demand. Generally it costs less to fly during the week than on the weekends. Media is no different. When the demand isn’t as great, the cost goes down. On occasion all media will have remnant advertising. This is when they have air time or space available that hasn’t been sold. Using remnant advertising is where RadioActive Media can save you money.
Remnant sales are done quickly, can save you up to 70% and are usually offered to large advertisers who have a budget and have some flexibility in their scheduling. RadioActive Media is a company that is contacted with these opportunities, usually with a week’s advance notice. We have access to radio stations in all markets as well as nationally syndicated radio programs.
Since remnant advertising costs so much less than regular rates, you need to be aware that the spots are pre-emptible. If you have some flexibility, then you can consider allotting a certain percent of remnant advertising to your schedule.
When offered, remnant advertising as part of your overall direct response ad campaign can save you money and lower your overall cost per lead/cost per sale. RadioActive Media can develop a customized direct response radio advertising campaign just for you.
If you are interested in expertly designed marketing strategy with the added benefit of saving money on your advertising campaign, contact Jeff Pollak at 800/599-RADIO (7234) and let’s figure out the best way to reach your advertising goals.
@radioactivemed
