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		<title>The 5 Benefits of Long-Form Original Radio Sponsored Programming</title>
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		<pubDate>Fri, 29 Jan 2010 00:06:12 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Long-Form Advertising]]></category>
		<category><![CDATA[Sponsored Radio Programming]]></category>
		<category><![CDATA[direct response advertising]]></category>
		<category><![CDATA[Expedia]]></category>
		<category><![CDATA[long creative format]]></category>
		<category><![CDATA[long-form advertising]]></category>
		<category><![CDATA[measurable response]]></category>
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		<description><![CDATA[Imagine listening to an expert whose topic intrigues you for an hour on the radio. They earn your respect for their knowledge and opinions. Sponsors enjoy associating with the host and the 5 benefits of long-form original radio sponsored programs.]]></description>
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