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	<title>RadioActive Media &#187; Scarborough</title>
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		<title>Finding the Right Radio Station for Your Product – Common Mistake #2</title>
		<link>http://www.radioactivemedia.net/finding-the-right-radio-station-for-your-product-%e2%80%93-common-mistake-2</link>
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		<pubDate>Tue, 09 Feb 2010 16:17:09 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Expert Advice and Case Studies]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Sponsored Radio Programming]]></category>
		<category><![CDATA[buying habits]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[direct response]]></category>
		<category><![CDATA[long-form advertising]]></category>
		<category><![CDATA[Media Audit]]></category>
		<category><![CDATA[psychographics]]></category>
		<category><![CDATA[Scarborough]]></category>
		<category><![CDATA[short form advertising]]></category>

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		<description><![CDATA[It seems like every advertiser is interested in one of two demographics. Your focus needs to more on the psychographics of the individual station.]]></description>
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