RadioActive Media : Marketing, Promotions and Advertising: Radio, Television, Magazine, Internet.

800-599-RADIO | Text DR Radio to 511-511 | 714-787-0101 International

By the RadioActive Media Team

At RadioActive Media, we see cross promotion as a way of reaching 2x the potential customers when Advertiser A includes Advertiser B in the message and Advertiser B includes Advertiser A in their message.  Yes, it really can be that simple.

Cross promotion campaigns have different definitions and numerous examples.  These campaigns can be quite straightforward such as a point of purchase signage exchange to the more modern version of link exchanges on websites. There does need to be some synergy within the target markets.

Green is a fantastic category to explore the possibilities of cross promotion campaigns. Have you seen the news that Westinghouse has licensed its brand name to Akeena Solar?

“Westinghouse Solar panels will then be marketed and installed by Akeena and its network of installers as well as Lowe’s, the home improvement chain.” – Greentechmedia.com

Solar panel installers already identify the manufacturer(s) they install and many times include logos and/or links on their site for the manufacturers.  As described, this is a one-way promotion:

SOLAR PANEL INSTALLER       SOLAR MANUFACTURER

A true cross promotion would be:

SOLAR PANEL INSTALLER    SOLAR MANUFACTURER

So how would this work?  The solar panel installation company creates a radio campaign that mentions they install the solar manufacturer’s excellent product and could even include a discount, a contest or a longer warranty.  The solar manufacturer creates a radio campaign that mentions the great installation services of the solar panel installation company and includes the discount, contest or longer warranty.

To make it easy for the customer (and create a trackable cross promotion campaign) we suggest adding text messaging to the campaign.  Text SOLAR to ### ### for details.  Text SOLAR to ### ### to receive your discount.

You get the idea and we have ideas in creating cross promotion campaigns.  Contact Jeff Pollak at 800/599-RADIO (7234) or text DR Radio to 511-511 800-559-RADIO (7234) for a free consultation.  Let us help you build your brand to the same kind of success as our other clients.

@radioactivemed

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800-599-RADIO | Text DR Radio to 511-511 | 714-787-0101 International

By RadioActive Media Team

Do you deal with vendors and manufacturers?  Have you ever asked your vendors and manufacturers about participating in a cooperative advertising program?

At RadioActive Media we have and we can assist you in planning a co-op advertising campaign.

Cooperative advertising is a cost-effective way for the manufacturer who does not sell directly to the consumer to support those companies that have that all-important direct relationship with the customer.  Without the direct-to-consumer companies, manufacturers would need to take over that role and spend advertising dollars.

Solar panel installation companies are a great example.  Most solar panel installation companies install solar panels manufactured by others after buying the materials from that manufacturer.  It is fairly obvious that we are talking about a symbiotic relationship, so why shouldn’t that relationship continue through the marketing and advertising portions of your respective businesses?

Here are some examples of co-op advertising:

1. Manufacturer advertises their products and tags the end of the radio commercial with a specific retail business, “Call ABC Solar Installation for great deals on our solar panels.”
2. Solar Panel Installation Company runs radio ads that promote their company’s great installation process and mentions several top manufacturing companies in which to choose (or rotates the manufacturers).
3. Solar Panel Installation Company runs radio ads that promote their company’s great installation process and mentions one manufacturer exclusively.
4. Solar Panel Installation Company runs radio ads that include text messaging for discounts on solar panels by a specific manufacturer.

Financial agreements should be clear. The split in advertising costs should be based on the percent of value received.  In example #1, the manufacturer is clearly receiving the most value.  In example #2, the manufacturer receives less individual value.  In the third example, the relationship is quite even in structure and mutual in promoting each other’s businesses. The fourth example incorporates mobile media providing a visual component including both companies’ logos with a call to action.

At RadioActive Media, we can create exciting campaigns benefiting all parties and include mobile media for point of purchase discounts.  We include tracking capabilities to improve performance and maximize results.

Contact Jeff Pollak at 800/599-RADIO (7234) and we can discuss the potential co-op advertising has for your business.

@radioactivemed

The purpose of the program: to find information about DR programs (and the frequency of any alerts)
Message and data rates may apply
Text STOP to cancel alerts
Text HELP for information
A statement of privacy disclosure