Posts Tagged ‘talk radio’

Radio Talk Personalities and Mobile Apps

Tuesday, August 24th, 2010

800-599-RADIO  Text DR Radio to 511-511  714-787-0101 International

By the RadioActive Media Team

Talk radio personalities embrace technology.  More radio stations and radio personalities locally and nationally have mobile apps.

If you miss Dennis Miller, you can download the app and listen to his show at a later time.  Advertising is included along with the live reads.  

The app replays the show from the day before and comes with an alarm to remind you next Dennis Miller live show. 

We tested it and the audio is crisp, clear with no buffering issues. There is a contact icon for emailing or calling the show.  Social media links for Twitter and Facebook for Dennis Miller are another feature of the app.  Integration is great, listening to Dennis’ show and reading Tweets. 

Talk radio has been the most interactive and was engaging their fan base way before social media.  It is no surprise that radio personalities embrace mobile technology to stay connected.  

At RadioActive Media we embrace mobile technolog y through Radio Text Messaging (RTM) We use texting, mobile videos and coupons.  Broadcast the message using radio and complete the connection through mobile devices.  Advertisers can measure the response to campaigns not only by time and programming, but also user area codes (and phone number), number of occurrences, and soon, even location.

For more information radio advertising and Radio Text Messaging check out our web page and read our blogs; 

The Powerful Combination of DR Radio and Text Messaging which was published in Response Magazine May 2010. 

Radio Text Messaging: Taking Direct Response Radio to a Higher Level of Performance 

Radio Advertising in Combination with Mobile Marketing

If you are an advertiser interested in what radio and mobile marketing can do for you, give Jeff Pollak a call at 800-559-RADIO (7234) or text DR Radio to 511-511.

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Welcome to RadioActive Media!

Wednesday, January 13th, 2010

800-599-RADIO | Text DR Radio to 511-511 | 714-787-0101 International

We’re fans of radio. Growing up in Southern California, we were raised on talk radio. We spend a lot of time in cars and outside. Radio is our constant companion. We’re passionate about it. With passion comes the drive to make radio perform for our clients.

Cutting edge applications of radio fascinate us. Following that path put us in front of satellite radio and radio text messaging. We placed the first paid advertising for an iPhone app with a measurable call to action using a special offer code to work on iPhone so consumer could get the app. (Can we post results or just say successful?)

Learn more about our radio direct response services that demonstrate our strengths in this special niche such as long-form sponsored radio programs at Original Sponsored Programming. See our Case Studies and learn more About Us.

We hope you’ll follow and participate in our discussions as we talk about direct response radio, performance advertising, talk radio and the power of celebrity to build brands. The future of radio is going to be very, very interesting.

Connect with us at 800-559-RADIO, 714-787-0101, or text RADIO to 511-511.

Stay tuned.

The purpose of the program: to find information about DR programs (and the frequency of any alerts)
Message and data rates may apply
Text STOP to cancel alerts
Text HELP for information
A statement of privacy disclosure