Case Studies and Testimonials Give Credibility in Direct Response: Even to RadioActive Media
Friday, May 21st, 2010800-599-RADIO | Text DR Radio to 511-511 | 714-787-0101 International
By The RadioActive Media Team
As direct response marketers, we appreciate all too well the power of testimonials to give credibility. Case studies detail how problems were solved and successful stories ensued.
We practice what we preach. We have told some great stories on our blog and on our site that you might like to read. Two common themes you’ll see are how direct response radio drives traffic to a variety of other media and calls to action with tracking and accountability that’s nearly instantaneous.
How a direct response campaign using radio and mobile marketing made a hit on the Top Grossing Apps and Top Paid Apps lists:
134,000 Apps: How Will Yours Stand Out and Be Found
How a traditional campaign was given direct response mechanisms to track and improve a lead generation campaign, driving the cost per lead down by 75% for a solar installer company:
Driving Down the Cost Per Lead by 75%: Green Marketing Case Study
Radio has made household names for advertisers and products with its broad reach and the ability to target demographics, personalities, music/news formats and dayparts. Radio is relatively inexpensive when compared with media like television that might seem sexier.
Here are 2 case studies where the power of radio personalities used in a cost-efficient, measureable direct response campaign helped to build brands so attractive that they were subsequently acquired.
Creative promotion packaging all played a part in stretching media dollars to create tons of value and an attractive acquisition for a travel business.
Building Brands with Radio Ad Campaigns-Creatively
A diabetic supply company took advantage of talk show personalities to tell their story and were bought by a competitor!
Building Brands with Radio Ad Campaigns: How Advertising Can Make a Brand Attractive to Buyers
And we wouldn’t be a direct response marketer without the tried and true testimonial. The Marketing Manager at a major solar installer company describes RadioActive as “fierce negotiators:”
Solar Installer Company Testimonial
More details of our Case Studies and our Company are in our Brochure.
Call us for a free consultation about the kinds of goals you’d like to achieve with direct response radio driving traffic to all your calls to action! 800-559-RADIO (7234). Let us help you build your brand to the same kind of success as our other clients.
@radioactivemed
