RadioActive Media : Marketing, Promotions and Advertising: Radio, Television, Magazine, Internet.

800-599-RADIO | Text DR Radio to 511-511 | 714-787-0101 International |

By the RadioActive Media Team

Of the major broadcast mediums, only Radio is truly mobile.  Back in the day, Radio was referred to as portable.  All you needed was a transistor radio and batteries.  While the technology and the terminology has changed, Radio has been leading the way in what is now called Mobile Marketing for decades. Radio’s ability to go anywhere, anytime keeps it at the forefront of the major mediums.

Radio technology, sound clarity and stations/programs choices has improved dramatically over the years with  “portability” now in your pocket, attached to a ball cap at a game and through satellite services. Combine Radio’s mobility with text messaging and you have a match made for our increasingly mobile society with the potential for immediate results.

Imagine that your next customer is streaming their favorite local radio station at work, they hear your commercial for a sub sandwich and by texting they can instantly receive a coupon for a pretty good discount.  They text, they receive your company’s coupon and they enjoy a great sandwich at a savings.  Your company either gained a new customer or had an existing customer return.

Mobile marketing is powerful and Radio is truly a mobile medium.  Call 800-599-RADIO to talk to experts about how your company can benefit from adding mobile media to your advertising campaign.

@radioactivemed

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By the RadioActive Media Team

Different mediums offer different advantages and benefits to the advertiser. At RadioActive Media we recognize this and have provided strategies for our clients that include mediums other than radio.

When you are using multi-media, you need to make sure your advertising is working together, providing the same message and call to action by directing consumers to a specific website, phone number or to text a message. You want your marketing dollars to work most effectively and by using multi-media you can reach a larger and wider audience providing you with quicker results and ROI.

RadioActive Media creates a specific plan for each client, matching their needs. Some of our clients are using other mediums to market their companies. RadioActive Media believes Radio could work in conjunction with mobile marketing, television, direct response, public relations, e-marketing, social media and outdoor. Our goal is to make sure they all work together forming synergies that yield returns above and beyond what each medium could do on its own.

If your advertising needs a little more “oomph” or you are interested in branching out and trying some other advertising channels, please give us a call at 800-559-RADIO (7234). We will give you a free 15-minute marketing analysis.

@radioactivemed

By the RadioActive Media Team

Technology is constantly changing. It’s critical to our clients that we provide complete management of all the elements of great direct response radio campaign.  It is our responsibility to be the best guide by presenting a wide variety of choices to get the desired reaction from the audience while delivering at the lowest possible price.

Our tip for the day is to encourage testing of text messaging services to customers for greatest connection and the best pricing. When a consumer is looking for information about your products/services, they are often on the move. More and more consumers are relying on their phones for information.

Look into using a text messaging service when you want to provide store location information to customers. This works for any company with many franchisees and multiple locations. Imagine your customer being told to text “Quiznos” to 511-511. Then they would receive a phone message with a coupon and the location closest to them.

1. Be Able to Provide Information to your Customers when they use their  Cell Phones

We depend on our cell phones for instant information and constant access.  The big roadblock is that a phone routing service is not allowed to handle cell phone numbers! This obviously reduces your capability in REACHING and INTERACTING with your customers.

2. Give your Customers your Closest Location to Where They Are Right Now

With texting, customers can receive information with specific locations THAT ARE NEAREST to where they are currently using their cell phone based on their area code or (soon) geo-location.

3. And Last, But Not Least: Do It All for Less.

For example, a phone service may charge $500 in set up charges, plus $500/mo. for 1000 minutes of call time. A text message service may charge $350/month and include 1000 text messages.

Yes, technology is constantly changing. At RadioActive Media, we make every effort to stay on top of all the moving parts that make direct response radio campaigns great. We get involved in cutting edge, creative uses of technology that get our clients better, quicker, more accurate readings so that we can constantly improve their results.  If that’s the kind of radio ad agency you’d like to do business with, please give us a call. Jeff Pollak can be reached at 800-559-RADIO (7234). Want to try text messaging – text RADIO to 511-511 and you will receive a call back.

@radioactivemed

The purpose of the program: to find information about DR programs (and the frequency of any alerts)
Message and data rates may apply
Text STOP to cancel alerts
Text HELP for information
A statement of privacy disclosure