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	<title>RadioActive Media &#187; text messaging campaign</title>
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		<title>Cross Promotion Campaigns &#8211; Everybody Wins</title>
		<link>http://www.radioactivemedia.net/cross-promotion-campaigns-everybody-wins</link>
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		<pubDate>Tue, 15 Jun 2010 15:00:57 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Expert Advice and Case Studies]]></category>
		<category><![CDATA[Mobile Media]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Long-Form Advertising]]></category>
		<category><![CDATA[Radio Personalities]]></category>
		<category><![CDATA[Radio Text Messaging]]></category>
		<category><![CDATA[Sponsored Radio Programming]]></category>
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		<category><![CDATA[radio marketing]]></category>
		<category><![CDATA[solar]]></category>
		<category><![CDATA[solar installation]]></category>
		<category><![CDATA[solar manufacturers]]></category>
		<category><![CDATA[solar panels]]></category>
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		<description><![CDATA[Cross promotion is a way of reaching 2x the potential customers when Advertiser A includes Advertiser B in the message and Advertiser B includes Advertiser A in their message.]]></description>
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		<title>Advertising managers: Are You Complacent or a Champion?</title>
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		<comments>http://www.radioactivemedia.net/advertising-managers-are-you-complacent-or-a-champion#comments</comments>
		<pubDate>Tue, 01 Jun 2010 13:50:57 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Long-Form Advertising]]></category>
		<category><![CDATA[Sponsored Radio Programming]]></category>
		<category><![CDATA[building brands]]></category>
		<category><![CDATA[business champion]]></category>
		<category><![CDATA[business leadership]]></category>
		<category><![CDATA[direct response radio]]></category>
		<category><![CDATA[media planning]]></category>
		<category><![CDATA[media strategies]]></category>
		<category><![CDATA[text messaging campaign]]></category>

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		<description><![CDATA[Champions in business shake off complacence by choosing options like direct response radio that let them minimize their risks and continue to show and share results quickly.]]></description>
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