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The Power of the Live Read – Beezid Case Study

By the RadioActive Media Team

“Beezid, baby,” starts Howard Stern, as he launches into a glowing presentation of a Beezid commercial live read.

Yesterday Howard Stern did a live read for Beezid during the broadcast of the Mistress Beauty Pageant.  Beezid, an online auction site, provided a 50” TV to give away.

Howard generously gave 2 minutes 13 seconds of live air time to the :60 media purchase with 2-3 plugs in the show that were replayed on a loop all day and into the Best of the Week replays on Friday, Saturday, and Sunday.

The total value of this bonus play is probably $100,000, not to mention the extra unquantifiable value of Howard’s celebrity and a live performance.

Listen to the :60 version here or  at our Facebook Fan Page:  http://j.mp/radiofans.

@radioactivemed

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This entry was posted on Friday, March 12th, 2010 at 4:55 pm and is filed under Radio Advertising, Radio Personalities, Satellite Radio. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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